SUBWAY DIY

ABOUT PROJECT

Concept: We proposed a new business model to create a online ordering system/mobile app where a user can experience to build your custom sandwich with the store interface. For the marketing effort, we also proposed to create a contest where your sandwich competes on a national voting board. Users can market their sandwiches on their own unique cyber shops. If you win, the sandwich becomes a permanent menu with your unique sandwich name.

PROJECT DETAILS

  • CATEGORY
    Interacitve
  • CLIENT
    Subway
  • DATE
    2009